Monday, November 29, 2010
How about a nice cuppa?
Samovar claims to be the first to sell tea in cardboard boxes. (Image credit: Samovar)
Really, Samovar? The World's First Compostable Tea Box?
Now, I love me some local businesses. I love me some Samovar, in fact. The marketing genius here is trying to appeal to San Franciscans' love of all things green. Is the Samovar crowd really so yuppified and out of touch with reality that tea in a cardboard box is innovative?
Granted, some people are really fancy and buy tea in tins and foil-lined bags. But this certainly is not the first time I've seen tea in a cardboard box. Most of the time I buy tea in compostable cardboard boxes.
The quality of Samovar's teas should be much more of a selling point than its paper packaging. I'm not falling for this marketing gimmick, but I would buy Samovar's teas to support the business.
In other tea news, I just got a friend's chai recipe. I will be testing it soon and posting the results here.